Let’s Talk JoeFest: The Story Behind the Ultimate G.I. Joe Convention

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This week on Back to Pop, we’re diving into the origin story of one of the most beloved fan events in the country: JoeFest.

Host Marc Childs sits down with JoeFest founder Ed Schumacher to unpack how a small toy show in an Augusta, Georgia hotel ballroom evolved into a full-scale convention center experience with thousands of fans, celebrity guests, and a collector culture that rivals anything Hasbro could dream up.

🎙️ From humble beginnings to massive growth

🎨 The art of curating the perfect vendor floor

🔥 Crisis management stories from behind the scenes

🧒🏾 Why JoeFest is bringing in a new generation of fans

🎟️ How to grab tickets and what exclusives to look out for

💥 Plus: A rapid-fire round we’re calling “The File Card”

If you’ve ever collected an action figure, built a custom display, or just want to hear how passion turns into legacy, this is the episode for you.

🔗 All links mentioned in the episode, including JoeFest tickets → [joefestusa.com]

If you’re looking for comics then stop by Sean’s shop here’s the link.

https://www.etsy.com/listing/1700957263/custom-listing-mc-the-last-will-and?click_key=10e3b2dbec164f3e4e3998d180f71c4828a47e9c%3A1700957263&click_sum=732fa5f1&ref=shop_home_active_1&frs=1&sts=1